Priconvert

Image privacy

Remove image metadata online, privately in your browser

Strip EXIF and other embedded metadata from JPG, PNG, and WEBP before you share or publish. Processing stays on your device — your image is not uploaded to Priconvert for cleaning.

Metadata is removed by re-encoding the image locally. This is not a lossless bitstream strip — dimensions and format are kept, but compression may change slightly for JPG and WEBP.

Remove image metadata
Your image is re-encoded locally in your browser. Files are not uploaded to Priconvert for metadata removal.
Loading usage…Local processing

Conversion mode

Single is free for quick one-off jobs. Batch converts many images to a ZIP — Pro workflow, processed locally in your browser.

Drop your image here

JPG, PNG, or static WEBP. Drag and drop on desktop, or tap to choose a file.

Supports jpg, jpeg, png, webp

Privacy: images stay on your device. Priconvert does not upload your files for metadata removal.

About this tool

What this metadata remover does

Image files often carry more than pixels. Cameras, phones, and editing apps can embed metadata — details such as when a photo was taken, which device captured it, orientation tags, software names, and sometimes a GPS location. That data can be useful for organizing your own library, but it is not always something you want attached when you publish or share a photo online.

Priconvert’s remove-image-metadata tool re-encodes JPG, PNG, and static WEBP images locally in your browser so most embedded metadata is not carried into the download. Your original file stays on your device; the cleaned copy is produced on your machine without uploading the image for processing.

What image metadata is

Image metadata is extra information stored alongside the picture data inside the file. Common containers include EXIF (often used by cameras and phones), XMP (often used by editing software), and format-specific text or profile chunks (for example PNG textual chunks or WEBP EXIF/XMP blocks).

Not every image contains metadata. Screenshots, exports from some apps, and files that have already been stripped or re-saved may have little or none. When metadata is present, the amount and type varies widely — from a short software name to a full camera and location record.

What EXIF data may contain

EXIF data may include camera or phone make and model, lens settings, date and time, orientation, and — when the device recorded it — GPS coordinates. Editing tools may also write software names, ratings, or descriptive comments into EXIF or related XMP packets.

None of these fields are guaranteed to exist in every photo. A portrait from a phone that had location services enabled is more likely to include GPS than a graphic exported from a design tool. Priconvert only reports categories when markers are actually detected in the file you choose.

Why removing GPS data matters

GPS metadata can reveal where a photo was taken. That can be unwanted when sharing images of a home, workplace, travel plans, or private events. Removing location tags before publishing is a practical privacy step — not because every image contains GPS, but because some do, and it is hard to tell from a thumbnail alone.

Stripping metadata does not change who appears in the photo or what the picture shows. It only reduces the chance that hidden file fields travel with the download.

Supported formats

JPG/JPEG, PNG, and static WEBP. Output stays in the same format. Transparency is preserved for PNG and static WEBP. Animated WEBP is rejected. Single-file cleaning is free; batch cleaning with ZIP download is available on Pro.

Limitations of browser re-encoding

  • Removal uses browser re-encoding, not a lossless bitstream edit. Pixel data is decoded and written again, so JPG and WEBP file size or compression can change slightly even at high quality.
  • Color profiles (ICC) and other non-pixel container data are typically not preserved by canvas export.
  • Animated WEBP is rejected when animation cannot be preserved through this pipeline.
  • Orientation is usually applied during decode (the pixels are drawn upright). The cleaned file should display correctly without relying on an EXIF orientation tag.

How it works

How metadata removal works

A local re-encode workflow — no upload queue and no claim of lossless bitstream editing.

  1. 1

    Choose an image

    Select or drag in a JPG, PNG, or static WEBP file. The file stays on your device.

  2. 2

    Local re-encode

    Priconvert decodes the image in your browser and re-encodes it in the same format. Browser canvas export does not round-trip EXIF, XMP, or most textual metadata chunks.

  3. 3

    Review the summary

    See whether metadata markers were detected, the output filename, and how file size changed after re-encoding.

  4. 4

    Download the cleaned file

    Save the cleaned image with a -clean suffix. Priconvert does not keep a server copy of your photo.

Privacy

Your images stay on your device

Metadata removal is designed for local processing. Priconvert does not upload your image to a backend for cleaning in the current version.

  • Your image is read and re-encoded using your browser on your device.
  • Priconvert does not upload your image file for metadata removal in this tool.
  • Successful Free-plan exports count toward the same daily export limit as other converters.

FAQ

Image metadata questions

Honest answers about EXIF, GPS, re-encoding, and what this tool can and cannot do.

Related tools

Related converters and tools

Need to convert or compress files too? These run on the same local, private pipeline.